Digitized patient education: instant compliance and automated engagement

A standardized content management system across SSM’s women’s health clinics and hospitals — eliminating paper, cutting cost, and meeting compliance.

Goals & outcomes

Goals

• 1 Eliminate paper-based patient education processes
• 2 Increase service-line utilization through targeted re-marketing
• 3 Meet UNICEF “Baby Friendly Hospital” compliance requirements

The challenge

To meet the qualifications of UNICEF’s “Baby Friendly Hospital” designation, SSM Health needed a flexible and efficient way to distribute patient education related to breastfeeding to new mothers.

Additionally, SSM Health’s marketing department sought to target young mothers, whose decisions about the family’s health care can have reverberations for generations. Both efforts to engage new mothers with education and services were siloed, overly expensive, and underperforming.

The solution

People.Health collaborated with SSM clinicians to create an easy-to-use content management system enabling SSM to upload and standardize content across all their women’s health clinics and hospitals.

Using Patient Education Genius, SSM providers can send patients Patient Messages containing education — not only pamphlets, but multimedia too — via email or text message. Messages also include patient resources for improved continuity of care.

The results

People.Health dramatically reduced patient education delivery and distribution expenses while increasing efficiency and capability. For instance, before working with People.Health, SSM Health was unable to distribute videos.

Patient Education Genius allowed for a highly efficient way to re-market services to existing SSM patients and keep their families within the SSM system. The platform also provided new instant documentation for compliance with the Baby Friendly Hospital designation.

“The cost of the handouts is huge… a lot of opportunity to reduce the cost of printed forms.”